
In a World of AI,
Be authentically You.
You know content matters. You just don't know where to start.
Let's start with why you do this in the first place.
The Problem
- ✕You know content matters but don't know where to start
- ✕Inconsistent posting that hurts your growth
- ✕No clear brand identity or visual direction
- ✕Blending in with AI-generated content
Our Solution
- ✓We define your brand starting with your Why
- ✓Content planning that keeps you consistent
- ✓Visual identity & brandbook you can use everywhere
- ✓Authenticity that connects with your audience

Define Your Brand
We start with your Why - not your logo, not your colors. Your purpose. From there, we build a brand that's authentic to who you are.
- +Brand strategy & positioning that sets you apart
- +Visual identity & brandbook you can use everywhere
- +EPK & website that gets you booked
- +Press shots direction that captures your vision
Tech That Works
We set up the tools, templates, and automations so you can focus on making music - not managing spreadsheets.
- +Notion templates for content & release planning
- +Automations that save you hours every week
- +Analytics dashboards to track your growth
- +Video tutorials so you own everything

Kriss Salas
Ane Arkitel
Politics of Dancing
Djaguar
Parker
Julianna
Our Team
Built by artists, for artists
We're DJs and technologists who understand what it takes to build a brand in the music industry.

Juan Vargas
Tech & Strategy
Tech entrepreneur who's worked with Salesforce, HubSpot & Expensify. DJ since 2016, played in Australia, Colombia, Brazil & USA. Focused on community building and supporting artists with tech.

Kriss Salas
Artist & Mentoring
Medellin-based techno DJ since 2002. Boiler Room Bogota artist, radio host, and producer with releases on Fabrik Music, Unterwelt & more. Knows what it takes to build a brand from scratch.
Our Collective
We work with talented photographers, producers, and creatives who help bring your brand to life.
Lizzy Oakley
Image & Photography
Professional photographer & vinyl DJ. Founder of Resonate party.
Hamid Tabibi
Music Production
DJ and producer with years of experience in electronic music.
Charles Moffet
Music Production
DJ and producer focused on helping artists bring their sound to life.






Start Here
Discover Your Why
Before building your brand, you need to understand your purpose. Take our 2-minute quiz to uncover what makes you different.
Ready to Stand Out?
Stop blending in. Start building a brand that's authentically you.